Digitalization is among the key elements that bring about a company’s growth. It can be more than the elimination of old fashioned paper and applying computers to log data – it is about setting up a new method of doing business that focuses on customer satisfaction, internal interaction, and the flow info. It is about being more effective, gaining presence over provider spend and making decisions with appropriate numbers, along with connecting your entire team to a common mission that drives worldwide growth.

It is a dynamic method that alterations the ways firms create and capture worth in the marketplace. It can also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive situation, firms has to be constantly mindful of digitalization’s impact on their BMs and the associated with business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees employed in two unique industries, auto and information. Due to the fact that equally industries are seen as a different organization models, this kind of research style allowed for an in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.

The selection interviews revealed that in the media market, the impact of digitalization was felt the majority of clearly pertaining to value creation and value capture elements. This was typically due to the fact that the multimedia industry places strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.

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